Get inspired by the coolest growth marketing ideas and stay ahead of the curve with Stratega’s blog. Our innovative spirit and top-notch knowledge will help you take your business to the next level.

A big mistake we often see SaaS businesses make is not having a clear customer profile also known as a buyer persona or ideal customer profile (ICP).
LinkedIn is a gold mine for finding high-quality leads and connecting with potential users, customers, and partners. For us, the Stratega team, it’s the first place to visit when doing target audience research.