A practical guide
In this workspace, you will find a complete step-by-step guide to creating a cold outreach campaign. If you follow them all you can activate it in just 24 hours and you will start generating contacts and appointments right away.
What is cold outreach
Cold outreach is an automated lead generation activity with almost zero budget for Sales purposes. These automated activities take place on LinkedIn, by email, or both. In this guide, we will focus on the mail channel. In addition to this, you must know that cold outreach is one of the most popular activities in the Startup and Scaleup world as it allows you to create a highly scalable marketing initiative, because it is automated, and with an excellent ROI, and can be applied to almost all types of B2B business.
However, few really know how to do it, and we will reveal our internal process that we adopt with our Growth Marketing agency and for our clients.
Anyway, let’s get down to business: you will only have to bear the costs of the tools we will use to build the campaign, otherwise, no marketing budget is needed 🔥
The benefits of Cold Outreach
- It allows you to reach thousands of potential customers in a very short time
- It doesn’t require a marketing budget (yes, that’s true, you’ll see it in the guide), just the cost of the tools you’ll use
- It is highly targeted to your ideal audience
- You can make full use of your commercial strength
- It does not require a huge effort (thanks to the guide you are about to read and which contains all the best practices we have tested over time)
- Increase the Brand awareness of your brand thanks to the network effect
The questions they always ask us
Using automations on LinkedIn or email. In this guide, we will focus on the latter one.
Yes, we only use data available online, with no illegal practices. Imagine wanting to write to Elon Musk by all means: to find his email you’ll search online on LinkedIn, Twitter, the tesla site, etc. where the data will be present. The tools we use simply allow you to automate this search
Definitely no. With the method that we will illustrate, we will educate or intrigue our users without selling any type of product. It will be he/she who will get in touch with us if and when interested *. Our goal is to create a value chain funnel aimed at converting and not spamming users.
Absolutely not, as we said in the previous answer we will provide value to the target people, consequently, the brand is strengthened in the long run.
First of all, because we have made available, in black and white, everything you need to do to personally test the initiative so there are no tricks. Then because it has guaranteed results for us and our customers for months and months: look at our reviews.
Want to find out how it's done?
Read this blog.