Looking for a way to get more users for your SaaS? You can do so with a well-executed cold outreach campaign. In just 24 hours (or less!), you can reach a ton of potential new users and make connections that could turn into fruitful business opportunities.
What is Cold Outreach?
ou have an online solution or a tool that you want to sell. You could go through the traditional channels of advertising and hope that your message reaches the right people or you could take a more direct approach and reach out to your ideal pool of users directly. This is what is known as cold outreach.
It is an activity of reaching out to potential clients and users who may not be aware of your existence with the purpose of introducing your products to solve their problems. While this may sound like a daunting and intrusive task, when done correctly, it can be an effective way to increase brand awareness and sales. Cold outreach can be done through various channels, including traditional cold calls, and more modern channels such as social media, and social networking sites such as LinkedIn, email, or all of them.
Cold outreach through social networking sites and email is one of the most popular lead-generation activities startup and scaleup businesses engage in because it is highly scalable and runs on automation. It is also proven to have an excellent ROI and is applicable to all types of B2B business models and industries.
Additionally, it’s budget-friendly, you only need to bear the costs of the tools used to build and execute the campaign.
The benefits of Cold Outreach
Here are a few reasons why you should consider using cold outreach:
- It allows you to reach thousands of potential users in a very short time
- Increase the brand awareness of your brand thanks to the network effect
- It is highly targeted to your ideal audience
- It doesn’t require a marketing budget (yes, that’s true), just the cost of the tools you’ll use
- You can make full use of your commercial strength
- It does not require a huge effort
The types of Cold Outreach
There are a few different types of outreach emails that you might want to use, depending on your goals. The most popular types are sales emails, networking pitch emails, or brand pitch emails.No matter what type of cold outreach email you’re sending, there are a few key things to keep in mind.
First, make sure that your subject line is clear and concise. You want the recipient to know exactly what your email is about and how it’s going to help them so that they can decide whether or not they want to read it.
Second, keep your message short and to the point. No one wants to read a novel-length email from someone they don’t know, so get right to the point and be as concise as possible.
Finally, make sure that your email is well-written and free of any typos or grammatical errors. First impressions matter, so take the time to proofread your message before hitting send.
If you want to increase the number of users without breaking the bank, cold outreach is an all-time-proven method that can help you connect and build relationships with a wast but at the same time highly targeted audience. By using a mix of channels available online, for example, LinkedIn or email, you can reach your ideal audience with less effort in just a few hours. Contacting and selling services to strangers out of blue can be tough, but by focusing on their pain points in your message and providing value to solve their problems, you can significantly increase the chances of your outreach campaign success.
Frequently asked questions
Using automation on LinkedIn or email. In this guide (include link), we will focus on the latter one.
Yes, it is legal. This practice only uses data that is already available online with no illegal practices. Imagine wanting to write to Elon Musk. The first step would be to find his email and you’ll most likely start searching on LinkedIn, Twitter, or Tesla site to find it. The data scraping tool simply allows you to automate this search.
Definitely no. Create a cold outreach campaign that educates or intrigues your audience without selling any type of product upfront. The goal is to create a value chain funnel aimed at converting and not spamming.
Absolutely not if you focus on providing value to your targeted people, consequently, this can help with brand awareness in the long run.