LinkedIn automation essentials: Concept, risks, and simple campaign setup

digital-technology-display-linkedin
digital-technology-display-linkedin

LinkedIn is an incredibly powerful platform for B2B sales. Properly leveraging its automation can help you scale your business effectively and save time. However, it contains some risks.

In this article, we’ll share our experiences and some of the best practices in how to use LinkedIn automation tools, along with the insightful experiments we’ve conducted ourselves. This article is going to answer the following trending questions we often hear: Is it dangerous? Can I get banned? How can I avoid getting banned?

What is LinkedIn automation?

LinkedIn automation involves using tools to streamline tasks like sending connection requests, messages, and profile visits. These tools allow automatic or bulk execution, simplifying repetitive and monotonous tasks.

Automation enables you to:

  • Import prospect lists
  • Visit profiles
  • Send connection requests
  • Send messages

 

All on auto-pilot.

This means that you can save up to 40 hours per month AND avoid boring and repetitive tasks.

Understanding risks associated with LinkedIn automation

If you’re worried about the risks of being banned from LinkedIn for using automation tools, you’re not alone. These tools are technically against LinkedIn’s terms of service. We won’t going to lie, the use of automation does carry potential risks, including the possibility of getting banned in some cases.

What you should know before we dive in

In the early days of Stratega, we tested everything we could on LinkedIn:

  • Scraping data from posts, profiles, to groups
  • Testing different kinds of automation: from automatic endorsements to post likes
  • Running automated campaigns

 

We wanted to know the limits of these actions on LinkedIn to avoid being banned. We even got locked out twice intentionally to understand how far we could push.

[Spoiler alert – you can do a lot without issues if you’re careful]

Is it dangerous to use LinkedIn automation?

So, here are the detailed answers to the questions we promised.

Yes, it can be. Abusing automation could lead to a ban. However, we’ve managed to send about 50k requests over the past few years without issues. To stay safe, you can:

  • Avoid automation altogether
  • Read our guide on safety guidelines at the end of this article
  • Hire a professional consultant or agency

Before a ban, LinkedIn will usually give warnings.

They may lock you out for unusual activity, initially for a short period, then for longer if the behaviour continues.

Note that this can happen even without using automation. Luke Matthews, a famous LinkedIn copywriter was banned for a long time just because he tried to answer all the messages/comments he got.

Yes. Simple campaigns involving connecting and messaging are generally safe.

A quick step-by-step guide to LinkedIn automation campaign

Now we will share the steps for executing an effective LinkedIn automation campaign. You will learn how to navigate automation for a successful cold outreach on the platform.

To begin with, answer these questions:

  1. How much time do you spend on LinkedIn each day?
  2. How many profiles do you visit daily/weekly?
  3. How many connection requests do you send daily/weekly?
  4. How many messages do you send daily/weekly?

Example Benchmark:

Let’s say Frank spends 20 minutes per day on LinkedIn, visits 2 profiles daily, sends 7 connection requests weekly, and sends 3 messages weekly.

But here’s the thing:

LinkedIn likely has benchmarks and limits for activities. Sudden spikes in activity, like sending 20 identical connection requests daily, can seem suspicious.

To avoid this, you should:

Warm up your LinkedIn profile

Set your automation limits between LinkedIn’s limits and your own benchmarks. For Frank, we’d recommend:

  • 45-60 minutes operating window
  • 7-10 profile visits per day
  • 3-5 connection requests per day
  • 3-5 messages per day

 

Gradually increase these limits over time.

Alternate your campaigns

Mix up your activities to mimic human behavior. Change the type of campaigns, copy, and time slots regularly.

Remember:

  • Change your message templates every 1 or 2 weeks.
  • Create a custom, varying daily schedule.
  • Avoid using LinkedIn manually while running campaigns.
  • Choose your automation software carefully for safety and reliability.

Finale!

Congratulations, you’re now well-equipped for successful, risk-free LinkedIn automation!

PS: Remember, this doesn’t cover all the other activities Frank might do on LinkedIn.

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