Ways to use LinkedIn for cold outreach
LinkedIn is a gold mine for finding high-quality leads and connecting with potential users, customers, and partners. For us, the Stratega team, it’s the first place to visit when doing target audience research.
But before you start any outreach, you want to revisit your ideal Buyer Persona profiles which you should already have created at this stage. You really need to get familiar with your target audience – who they are, what they do, what their story is, and most importantly understand what are their biggest pain points that you have a solution to.
Once you’re familiar with the audience you want to reach, you’re ready to perform some brilliant LinkedIn search hacks that we’ll show you in this blog.
Let’s dive right into it!
Basic LinkedIn search
For demonstration purposes, let’s imagine that we want to sell a customer relationship management (CRM). Based on the data-driven research of our current users’ database we have developed the following ideal customer profile (ICP) named Jessica. She is:
- In a managerial position or equivalent in the IT consulting sector
- Works for an Italian company that has between 11-50 employees
Now that we know who we are looking for, let’s start our search on LinkedIn.
Step 1: Type your ICP’s Job Title in the LinkedIn search bar. As you can see here in our search example we got over 200,000 results which is a lot. Let’s not forget that we are looking for our ideal clients only, so we need to further narrow the search down.
Step 2: Add all the filters that are relevant to your ICP.
In our example, we added more filters, reducing the number of potential prospects from 250,000 to 6,500.
If you want to go more granular and have access to more filters, then you might want to consider getting a Sales Navigator.
Search LinkedIn with Sales Navigator
With Sales Navigator (the pro version of LinkedIn) you get 12 extra filters that can be used to narrow down your searches.
Going back to our example, with Sales Navigator we were able to apply between 11 to 50 filters, reducing the number of contacts to 2500 which matches our ICP exactly. Now that you have narrowed down the audience you can start adding these people to your cold outreach list.
LinkedIn Search Pro Hacks
The LinkedIn search bar allows you to search for people, titles, jobs, companies, posts, and more. Since it can be used in so many ways it’s crucial to know some advanced filter hacks that would help you work smarter than harder when it comes to dealing with a database of thousands of people.
Below are some of the pro-hacks that will allow you to get super-targeted contacts even if you are using a free version of LinkedIn.
- OR (eg Growth OR Sales) → LinkedIn will show you all profiles that have one or the other KW
- AND (eg Growth AND Content) -Z a narrower search as LinkedIn will show us profiles that include both par>keys
- NOT (eg Growth NOT Sales) → will show you profiles that include the words Growth but not sales
- Type under quote marks (eg “VP of Growth”) → to get all profiles with that exact wording
There is no doubt LinkedIn is one of the best places to search, connect, and build relationships with your target audience and ICPs. Using the steps and filters shared in this post you will be able to narrow down and find super-targeted profiles that you can grow and nurture into paying customers through your cold outreach campaigns.