Free course
> stratega / academy

Lead Gen Crash Course

9 modules. From ICP definition to running your first outbound campaign. The complete system I use with clients — frameworks, tools, templates. No fluff, no theory. Build as you learn.

9
Video modules
40+
Students enrolled
~71 min
Total runtime
Free
For students & startups
Enroll for free See the curriculum
academy / outcomes

What you'll build

By the end of the course, you'll have a working outbound system — not just knowledge.

Define your ICP

Company-level and people-level profiles backed by data, not guesses.

Write outbound that converts

PAS, 4PS, AIDA — frameworks that turn cold emails into warm conversations.

Set up your stack

Apollo + Lemlist + CRM configured and running your first campaign.

Build repeatable systems

SOPs, KPIs, and reporting so growth doesn't depend on heroics.

academy / curriculum

9 modules, zero filler

Each module ends with an implementation exercise. You build your outbound system as you go.

01
Introduction
The Stratega framework, why systematic growth matters, and what you'll build by the end.
6 min
02
Your Offering
Clarify your value proposition, position against competitors, and define the problems you solve.
7 min
03
ICP — The Company
Firmographic profiling, TAM/SAM/SOM analysis, and account scoring to find your ideal targets.
7 min
04
ICP — The People
Buyer personas, buying committee mapping (Champion, Decision Maker, Blocker), and psychographics.
9 min
05
Content Strategy
Content pillars, AIDA framework, distribution channels, and mapping content to the buyer journey.
10 min
06
Copywriting
PAS and 4PS frameworks, psychological triggers, email sequences that actually get replies.
11 min
07
Tools & Automation
Apollo, Lemlist, Crono — the full outbound stack. Setup, integration, and automation workflows.
9 min
08
Operations & Systems
SOPs, KPIs, team structure, pipeline management. Build a growth machine that runs without you.
9 min
09
Final Recap
90-day implementation plan, common mistakes, and your next steps after the course.
3 min
academy / reviews

What students say

Real feedback from real people taking the course.

academy / audience

Built for builders

This course is for people who want to do the work, not just learn about it.

✓

Founders building B2B companies who need pipeline now, not in 6 months.

✓

Growth people who want to systematize outbound instead of guessing.

✓

Sales teams transitioning from inbound-only to a structured outbound engine.

✓

Freelancers and consultants who want to stop relying on referrals and own their pipeline.

academy / enroll

Start building your
outbound system

9 modules, free forever for students and startups.
No credit card, no upsell wall. Just the full system.

Enroll for free Back to Home

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