stratega-os / blog

Build log

What worked, what broke, what I'd do differently.
Real numbers from real experiments.

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Date
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Tool Friday
Tool Friday #18 — Arc: They Stopped Building It. I'm Still Not Leaving.
Arc has been in maintenance mode since May 2025. The Browser Company got acquired by Atlassian, the whole team moved to an AI browser called Dia, and Arc will never get another feature. I use it every single day and I'm not switching. Here's the honest case for staying — and who should run for the exit.
May 29
6 min
Tool Friday
Tool Friday #17 — HubSpot: Not In Love. Still Paying. Now Mostly Through MCP.
Most of my readers already use HubSpot or have used it. So I'm skipping the 'what is a CRM' part and going straight to the operator view: what I actually do on it, why the free tier is unfairly underrated, and what changed when they shipped an MCP server. Lucid, not loving.
May 22
7 min
Tool Friday
Tool Friday #16 — Ubersuggest: $290 Once, Three Traps, and the MCP Server That Changed How I Use It
I paid Ubersuggest's lifetime deal in 2022. Four years later I still use it — and I'm not in love with it. Then in April 2026 they shipped an MCP server, and the unit economics changed. Here's the lucid version of both halves.
May 15
7 min
Tool Friday
Tool Friday #15 — Cloudflare: I Came For DNS, Stayed For The Free CAPTCHA No One Talks About
I moved my domains to Cloudflare after a registrar nearly killed my site. I stayed because of a free product almost no founder talks about: Turnstile. Here's why the boring DNS guide isn't the real story.
May 8
6 min
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Tool Friday
Tool Friday #14 — n8n: Is It Outdated Now That We Have AI?
A lot of people ask me if n8n is dead now that we have AI agents. The opposite. AI hallucinates. n8n doesn't. Plus: n8n just shipped MCP — Claude can now build workflows for you. The deterministic substrate didn't change. The thing on top of it just got faster.
May 1
7 min
Tool Friday
Tool Friday #13 — Docker + Tailscale: The Stack That Ran Without Me for a Week
I spent last week in Italy, working part-time. My Mac Mini in Barcelona ran 25 AI agents, 8 automations, and 7 bots the whole time. I touched it twice, both from an iPhone. Here's how.
Apr 24
5 min
Tool Friday
Tool Friday #12 — Obsidian: 4 Months In, My Second Brain Won't Let Me Leave
I migrated from Notion to Obsidian 4 months ago. AI agents now write into the vault. Plain markdown, wikilinks, second brain on disk. The repo.
Apr 17
7 min
Tool Friday
Tool Friday #11 — Typefully Review
Typefully removes the Twitter timeline. Write, schedule, never scroll. Free 5 drafts, paid $12.50/mo. Honest review + scheduling workflow.
Apr 10
3 min
Build in Public
How I Set Up Tracking on 4 Websites Without Opening Google Tag Manager
A complete guide to planning your tracking strategy and implementing GTM, GA4, custom events, and privacy from the terminal with Claude Code.
Apr 7
12 min
Tool Friday
Tool Friday #10 — Brave Search Review
Independent search index, no tracking, $5 API credit for AI workflows. 100M users. Here's the honest 3-product review: browser, search, API.
Apr 3
5 min
Build in Public
How I Built an AI Media Buyer with Claude Code
My AI agent manages €750/month in Meta Ads. Here's the full setup: agent file, API connections, operating rules, and weekly workflow.
Mar 31
8 min
Tool Friday
Tool Friday — Q1 Recap: Every Tool I Reviewed in 3 Months
9 tools reviewed over Q1 2026 — no sponsorships, no fluff. Netlify, Astro, Supabase, Fathom and more, ranked by how much I actually use them.
Mar 28
5 min
Build in Public
163 Leads from 23 Accelerators: How I Built an AI Prospecting Pipeline
I needed recently funded European startups as prospects. Instead of buying a stale list, I built the system that generates the list. One afternoon, six Python scripts, real numbers.
Mar 25
6 min
Tool Friday
Tool Friday #9 — UptimeRobot: Know Your Site Is Down Before Your Users Do
50 free monitors. 5-min interval checks. Email, Slack, SMS alerts. I monitor 9 sites with it. 30-second setup. Here's where the free plan breaks.
Mar 20
3 min
Tool Friday
Tool Friday #8 — Supabase: The Backend I Built in a Day
I needed auth, a database, and row-level security for a learning platform. Supabase gave me all of it in a day — on the free tier.
Mar 13
5 min
Growth System
FAVORITE — An 8-Step Discovery Call Framework That Actually Converts
Most discovery calls are interrogations. FAVORITE is a conversation framework I built and tested across 6 companies and 50+ sales conversations. Here's the full breakdown.
Mar 11
6 min
Build in Public
LangExtract — How I Turned Messy Text Into Clean JSON for Free
Invoices, competitor pages, RSS articles — all unstructured. LangExtract takes any text and returns structured JSON using examples, not prompts. Here's my setup and real use cases.
Mar 11
5 min
Tool Friday
Tool Friday #7 — Senja: Testimonials on Autopilot
Senja collects text + video testimonials with zero manual work. Free tier covers most cases. Exact setup I used to fill a landing page in days.
Mar 6
4 min
Tool Friday
Tool Friday #6 — Astro: The Framework That Ships Zero JavaScript
962K websites run on Astro. I built 2 production sites — one static, one full-stack. Why I dropped Next.js and won't go back.
Feb 27
5 min
Case Study
450 to 73: How I Cleaned My Entire CRM in One Afternoon
I had 450 companies in HubSpot and hadn't cleaned it in over a year. Claude Code connected via MCP did it in 3 hours. Here's exactly what happened.
Feb 25
5 min
Build in Public
My AI Brain, One Month Later: What Changed
30 days after open-sourcing my AI workspace: 36 agents, 13 MCP integrations, and the architecture rewrites nobody warned me about.
Feb 25
8 min
Tool Friday
Tool Friday #5 — Fathom: The AI Notetaker That Changed How I Run Sales Calls
Fathom records, transcribes, summarizes every call. Unlimited free on Google Meet. From $19/mo paid. Honest review + AI sales workflow.
Feb 21
5 min
Build in Public
I Built an AI Brain That Runs My Entire Business
Context files, slash commands, specialized agents. One terminal runs my ads, writes proposals, tracks deals, and deploys websites. Here's what's inside.
Feb 20
7 min
Framework
The Break-Up Email That Reopened a Dead Deal
How a single no-oriented email ended three weeks of stalling and brought a prospect back within two hours — and the exact framework to know when to send it.
Feb 18
6 min
Framework
The MEDDIC Scorecard That Tells Me Which Deals to Kill
How a solo founder with no sales background built a 60-point deal scoring system in HubSpot to stop wasting time on prospects that will never close.
Feb 18
5 min
Tutorial
I Ran Claude Code from My Phone on a Train
Run full Claude Code sessions from iPhone via SSH. Termius + Tailscale + tmux setup. Zero cost. 3-minute install. Tested on a train across Italy.
Feb 18
3 min
Case Study
€7 Per Lead on Meta Ads. Here's What Actually Changed.
How an Italian furniture brand cut Meta Ads CPL by 94% in two months — from stuck audiences to €7.65 average CPL and 101 leads in January 2026.
Feb 18
7 min
Build Log
I Rebuilt This Site 4 Times in 48 Hours. Here's What Actually Happened.
An honest build log: Astro 5, Claude Code, 4 homepage iterations, one rejected full redesign, and why most of the work was throwing things away.
Feb 18
6 min
Tool Friday
Tool Friday #4 — Mapbox: When Google Maps Isn't Good Enough
50K map loads/month free. Pay-as-you-go after. Mapbox pricing breakdown, free tier limits, when it beats Google Maps, when it doesn't.
Feb 14
5 min
Tool Friday
Tool Friday #3 — Netlify: I Host 8 Websites for $9 a Month
I host 8 sites on Netlify. Here's the free tier in 2026: 300 credits, SSL, custom domain. What breaks. Where you'll pay. Honest review.
Feb 7
5 min
Tool Friday
Tool Friday #2 — Hemingway: The Editor That Forces You to Write Like a Human
Hemingway App grades your writing, flags passive voice and adverbs, kills filler. Free, browser-based, no signup. Cold email workflow inside.
Jan 31
4 min
Tool Friday
Tool Friday #1 — Gamma: The Presentation Tool That Killed My PowerPoint
Gamma generates decks from text in 60 seconds. I built 7 in 4 hours. PPTX export quality tested, free tier limits, where it breaks.
Jan 23
5 min
Currently writing
AI Prospecting with Claude Code: The Harsh Truth
I scraped 23 accelerator portfolios. 163 startups. Only 52 usable leads. Here's what actually happens when you build an AI prospecting pipeline.
My AI Invented Data — How I Built a Fashion Research Agent That Actually Works
Version 1 fabricated everything. Version 3 produces reports I trust enough to share with clients. Here's the journey from hallucination to production.
I Made stratega.co Multilingual. Here's the Honest Build Log.
SEO keyword research revealed Italian and Spanish keywords with 12K+ monthly volume and zero competition. So I rebuilt the site in 3 languages — 65 pages, pure TypeScript i18n, no library. Here's what I shipped and what I learned.
How I Automated My Entire Outbound Pipeline with Crono + n8n
Python import scripts, n8n workflows that flag stale prospects at 09:30 every morning, and an RSS pipeline that checks Crono before adding new leads — here's the full setup.
Tool Friday #13 — Crono: The Outbound CRM I Actually Built My Pipeline On
I loaded 170+ prospects, built API automations, and ran real campaigns — here's why Crono is the outbound tool I keep choosing over Apollo and Instantly.
My Dad Has 35 Years in Fashion. I Build AI Agents. We're Validating a Product Together.
A build log: how TrendJourney went from a Christmas experiment to a live site, a real first client, and 256 cold prospects waiting for sign-off.
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