stratega-os / blog

Build log

What worked, what broke, what I'd do differently.
Real numbers from real experiments.

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Tool Friday #7 — Senja: Testimonials on Autopilot

I launched a free course and needed social proof fast. Senja collects and displays testimonials with zero manual work. Here's my exact setup.

Tool Friday #6 — Astro: The Framework That Ships Zero JavaScript

962,000 websites run on Astro. I built two production sites with it — one static, one full-stack. Here's why I'm not going back to Next.js.

450 to 73: How I Cleaned My Entire CRM in One Afternoon

I had 450 companies in HubSpot and hadn't cleaned it in over a year. Claude Code connected via MCP did it in 3 hours. Here's exactly what happened.

Build in Public

My AI Brain, One Month Later: What Changed

30 days after open-sourcing my AI workspace: 36 agents, 13 MCP integrations, and the architecture rewrites nobody warned me about.

These frameworks work. Want one built for your pipeline? 15 minutes, no pitch.

Tool Friday #5 — Fathom: The AI Notetaker That Changed How I Run Sales Calls

Every meeting without an AI notetaker is notes you'll never write. Fathom records, transcribes, and summarizes your calls — then I feed it to my AI sales agent. Here's the full workflow.

Build in Public

I Built an AI Brain That Runs My Entire Business

Context files, slash commands, specialized agents. One terminal runs my ads, writes proposals, tracks deals, and deploys websites. Here's what's inside.

The Break-Up Email That Reopened a Dead Deal

How a single no-oriented email ended three weeks of stalling and brought a prospect back within two hours — and the exact framework to know when to send it.

The MEDDIC Scorecard That Tells Me Which Deals to Kill

How a solo founder with no sales background built a 60-point deal scoring system in HubSpot to stop wasting time on prospects that will never close.

I Rebuilt This Site 4 Times in 48 Hours. Here's What Actually Happened.

An honest build log: Astro 5, Claude Code, 4 homepage iterations, one rejected full redesign, and why most of the work was throwing things away.

I Ran Claude Code from My Phone on a Train

Full Claude Code sessions from an iPhone using Termius, Tailscale, and tmux. Zero cost, 3-minute setup.

Tool Friday #4 — Mapbox: When Google Maps Isn't Good Enough

Google Maps works. But when the map is the product, not a footnote, Mapbox is the engine that gives you full control — without the Google skin.

Tool Friday #3 — Netlify: I Host 8 Websites for $9 a Month

I killed SiteGround, moved everything to Netlify, and now I host 8 sites for $9/month — here's the full workflow, the credit system explained, and where it breaks down.

Tool Friday #2 — Hemingway: The Editor That Forces You to Write Like a Human

Hemingway App is a free, browser-based editor that kills the corporate filler in your copy — here's how I use it to write cold emails that actually get replies.

Tool Friday #1 — Gamma: The Presentation Tool That Killed My PowerPoint

I built 7 presentations in 4 hours using Claude + Gamma — here's the exact workflow and where it breaks.

Currently writing

FAVORITE — An 8-Step Discovery Call Framework That Actually Converts

Most discovery calls are interrogations. FAVORITE is a conversation framework I built and tested across 6 companies and 50+ sales conversations. Here's the full breakdown.

My AI Invented Data — How I Built a Fashion Research Agent That Actually Works

Version 1 fabricated everything. Version 3 produces reports I trust enough to share with clients. Here's the journey from hallucination to production.

€7 Per Lead on Meta Ads. Here's What Actually Changed.

How an Italian furniture brand cut Meta Ads CPL by 94% in two months — from stuck audiences to €7.30 average CPL and 103 leads in January 2026.

My Dad Has 35 Years in Fashion. I Build AI Agents. We're Validating a Product Together.

A build log: how TrendJourney went from a Christmas experiment to a live site, a real first client, and 256 cold prospects waiting for sign-off.

Tool Friday #9 — UptimeRobot: Know Your Site Is Down Before Your Users Do

I have 9 websites in production. I used to find out they were down when someone told me. Now I know in 45 seconds.

Tool Friday #8 — Supabase: The Backend I Built in a Day

I needed auth, a database, and row-level security for a learning platform. Supabase gave me all of it in a day — on the free tier.

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