> build in public

The Lab

I track everything I build in 2-week sprints and share the results.
Wins and failures, with real numbers.

See experiments Explore GTM OS

Since January 2026

Experiments

Winners

Failed

Running

stratega-lab / active

Currently running

Active experiments in this sprint.

TrendJourney GTM activation

Fabio 5 calls → 28 Mar decision

ICE 8

CI pretotype (Savoia)

30 days, 10+ form target

ICE 7.3

Reddit engagement experiment

14 days, >20 sessions

ICE 6.5

Content engine W13-W15

8 blog + 9 LI planned

ICE 7

Inbound form → CRM automation

3 forms, zero in CRM

ICE 7.5

stratega-lab / highlights

Best experiments

The ones worth talking about — including the ones that didn't work.

  WIN  Duomo 
Broad targeting vs LAL
Switched from Lookalike to Broad+Interest. CPL went from €118 to €7.30 in 10 months. 81 leads/month.
-94% CPL

  WIN  Stratega 
CI multi-agent system
6-agent pipeline: discovery, research, analysis, battle cards. 45+ competitors across 4 industries. CMO Crono: 'super utile'.
7 reports shipped

  WIN  Stratega 
European GTM Map
3D interactive globe (React + Three.js) mapping 34 EU GTM companies. $14.5B raised, 12 countries. CI research on all. Built and shipped in 1 day.
34 companies

  WIN  Stratega 
Accelerator lead pipeline
Scraped 23 accelerator portfolios with 4 methods. Multi-source email enrichment (Datagma + Dropcontact). 88 qualified, zero CRM duplicates.
163 leads

  WIN  Stratega OS 
NanoClaw staff team
7 Telegram bots running autonomously with persistent memory and Google Workspace access. Specialized roles. Zero additional API costs.
7 bots, €0 cost

  WIN  Stratega OS 
Claude Cortex shipped
Open-source Claude Code plugin. 5-round debug cycle, 12/12 final gate. Posted on Reddit: 7K impressions, 35 forwards.
7K impressions

  WIN  Stratega OS 
Smart Triage Gmail
n8n workflow classifies incoming email with local AI (Ollama). Auto-labels, auto-forwards invoices. E2E verified, zero errors.
19 emails classified

  WIN  Academy 
Academy DM campaign
Direct messages to founders for beta access. 20 out of 23 said YES. 36 profiles on the platform.
87% reply

  WIN  Stratega OS 
Claude Code from iPhone
iPhone → Termius → Tailscale SSH → tmux → claude. Full dev environment from my phone.
Zero new deps

  FAIL  Stratega OS 
13GB model on 16GB RAM
Pulled gpt-oss:20b (13GB) on Mac Mini with 16GB RAM. Forced reboot. New rule: max 8GB models.
System crash

  FAIL  Academy 
Academy email lifecycle
Built 7 n8n workflows for user onboarding emails. Schedule trigger set to hourly instead of daily. Continuous executions. Emergency kill.
7 workflows killed

  FAIL  TrendJourney 
Delegated agent rebuild
Let an autonomous agent rebuild my fashion researcher. It delivered 4 out of 8 requirements.
40% delivery

stratega-lab / portfolio

Projects I've built

Real projects, real metrics. Not case studies — operating systems.

Duomo Design

adslead gen

active

Full-funnel Meta Ads management. 81 qualified leads/month at €8.12 CPL. 4 months of AI-managed campaigns.

TrendJourney

ai productfounder

building

Fashion trend intelligence. Trilingue site LIVE. GTM strategy complete. La Fée Maraboutée impressed. Crono campaign ready.

European GTM Map

researchinteractive

live

3D interactive globe mapping 34 EU GTM companies. CI research on all. Category filters, search, submission form.

Stratega Academy

educationplatform

live

Learning platform with 36 profiles. Google OAuth, Turnstile CAPTCHA, exercise system. GA4 dedicated property.

Stratega OS

ai infraagents

active

25+ agents, 11 n8n workflows, persistent memory graph, MCP integrations. Multi-model orchestration running daily.

PickEat

csoai ops

paused

Sports F&B startup. Built 10 AI agents, managed dev team, shipped 3 releases, closed 3 venue contracts.

stratega-lab / method

How I run experiments

Every experiment follows the same framework. No exceptions.

Hypothesis

Every experiment starts with "If I do X, then Y will happen." Clear input, measurable output.

ICE Score

Impact, Confidence, Ease — scored 1-10. Only experiments above 7.0 make the sprint.

2-week sprint

Ship fast, measure, decide. No experiment runs longer than 2 weeks without a verdict.

WIN or KILL

Every experiment ends with a clear verdict. Winners scale. Losers get documented and killed.

stratega-lab / connect

Want to run experiments
like this?

30-minute call. I'll share the frameworks and tell you if I can help build your growth system.

Book a free call Explore modules

or use the contact form